Week #13...Are we really so close to the end?

This chapter on sales promotions was very interesting. Sales promotions is probably one of the things most associated with marketing by the general populace. I had to laugh about the Loyalty Marketing section with the comment about how the average household participates in twelve different frequent buyer programs, just because that is so true of my family. I swear it's like a compulsion that my mother has, if there is a loyalty program out there, she has to be a part of it, it's just funny. I think that my favorite promotion for most things is sampling. This seems to be the most effective one for me, because I want either reliable information from a source that I trust will give me the honest truth or I want to be able to test it out for myself. Maybe it's because I'm poor and so every purchase carries a higher finacial risk... that's a thought... but who knows.
The other part that was interesting was the steps in the selling process. I found this interesting because I'm in sales. Not all of the steps apply to me, cause I'm in a more retail environment, but it was still interesting to read.
Well, until next week I suppose, at least for one more time...
Roger the Guy in the Penguin Suit

Starting to wrap it up, week #12

Well, I wasn't there last week so it writing this is going to be a little more difficult than usual. The chapter was good. I found the different looks at the various advertising channels and all the associated facts very interesting. The other thing that I found very interesting was how much was spent of advertising. Some of those companies spend ten million a day on advertising, that's just crazy. I guess it is worth it though because they continue to spend the money on it. Also, I have to say that the huge sign of the soccer player in the chapter was pretty amazing. Sadly I'm not sure what more to say, so...

Until next week,

Roger, the Guy in the Penguin Suit

And around comes week #11!

This was an interesting chapter. I thought that it was interesting that it talked about how one concern of advertising is that the receiver of the message may not always decode the message in the intended way. I don't even know how many times I've watched an ad on TV and wondered what on earth the marketers who developed the ad could have been thinking, or wondered if they thought their commercial all the way through. But this chapter helped me understand a little better about how it may not be as easy as it seems to get your message across in exactly the way you wish. Every person is different and we all interpret the stimuli we are presented with in a different way. So you would have to be able to make a message very simple, while still making it unique and interesting enough that it is memorable.

The other thing that was interesting was the section on blogs and how they have impacted the world of Marketing. I never realized how big and how important for business blogs have become in recent years.

It was also interesting to me to see how the market has changed from being mostly product driven, to being more consumer driven. It makes sense that such a change has happened, however, when you consider the advances in technology.

Well, I'm not sure what else to say, so...

Until later,

Roger, the Guy in the Penguin Suit