Well, I wasn't there last week so it writing this is going to be a little more difficult than usual. The chapter was good. I found the different looks at the various advertising channels and all the associated facts very interesting. The other thing that I found very interesting was how much was spent of advertising. Some of those companies spend ten million a day on advertising, that's just crazy. I guess it is worth it though because they continue to spend the money on it. Also, I have to say that the huge sign of the soccer player in the chapter was pretty amazing. Sadly I'm not sure what more to say, so...Until next week,
Roger, the Guy in the Penguin Suit
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